Google Acquires Social-Media Ad Firm Wildfire Interactive

Wildfire, a four-year-old company with around 350 employees, also helps companies promote themselves through non-paid accounts on Facebook, Twitter, Pinterest, and other social-media sites. Wildfire’s clients include Amazon.com Inc., Target Corp., Sony …Find out more from Wall Street Journal



Fresh Social Media news

Google buying social-media startup Wildfire

Google is buying a company that specializes in social media marketing as it intensifies competition with Facebook for ad dollars and attention. The company, Redwood City, Calif.-based Wildfire, helps businesses such as Cirque du Soleil and Spotify manage …Find out more from The Seattle Times

Google Acquires Social Media Platform Wildfire

Google is pushing its social media presence a little further, with the help of newly acquired social media management firm Wildfire. The search giant took the four-year-old startup under its wing, announcing today that the Wildfire team, led by co-founders …Find out more from PC Magazine

Twitter’s Olympic Moment

The first social media Olympics have become a minefield for the Olympic movement—and especially for Twitter Inc., which has trumpeted its tight connection to the London Games. Heading into the global sporting event, the International Olympic Committee …Find out more from Wall Street Journal

London 2012 Lives Up To ‘Social Games’ Title, In Unwelcome Ways

The London 2012 Games have been touted as the first Olympics to live fully in the age of social media. After all, the organization’s Twitter feed has nearly 1.4 million followers, as it lists on its special portal for Facebook and other social sites. But a rash of …Find out more from NPR (blog)

Olympics awash in Twitter, for better or worse

For better and for worse, the 2012 Olympics are being shaped, shaken and indisputably changed by a social media revolution that four years ago in Beijing was in its toddlerhood. Four days into the games, we’ve already seen (and this is but a partial list): …Find out more from The Associated Press

Olympic-level social media growing pains

Organizers and broadcasters who hailed the London Games as the first social media Olympics may now wish the events were a little less social, as heavy smartphone use caused technical glitches and Twitter became a worldwide platform for complaints …Find out more from Boston.com

Five Mistakes to Avoid When Networking with Twitter

Many believe effective networking is done face-to-face, building a rapport with someone by looking at them in the eye, leading to a solid connection and foundational trust. But with today’s evolution of social media, you can more effectively use LinkedIn, …Find out more from Huffington Post

Google Acquires Wildfire, Adding Social Tools for Businesses

Google Inc. (GOOG) (GOOG), owner of the world’s largest Internet search engine, said it is acquiring Wildfire Interactive Inc., a startup that helps companies market their wares via social media. Google will pay about $250 million plus performance incentives …Find out more from Businessweek

Olympic viewing: NBC critics loud on social media

… 2012 in London, England. (Photo by Adam Pretty/Getty Images). Adam Pretty, Getty Images. Summary. In the age of social media, NBC now has millions of television critics who make their opinions known about every aspect of Olympics coverage instantly.Find out more from Deseret News

Blog posts about Social Media

HootSuite Extends Its Social Media Wings With Evernote, Storify …

HootSuite, the Vancouver-based developers of a social media management dashboard for enterprises and other power users, is adding three new outlets to the list of social networks that are supported on its platform: from today there will be …More By Ingrid Lunden

The Breakfast Meeting: Social Media as Focus Group, and a North …

Retailers are receiving insights from social media that in the past would have required assembling focus groups.More By By NOAM COHEN

Daily Report: Social Media Act as a Guide for Marketers – NYTimes …

Companies like Wal-Mart and Samuel Adams are turning social media sites like Facebook, Twitter and Foursquare into extensions of market research departments, using their rich collections of data to figure out what customers want, reports …More By By THE NEW YORK TIMES

Google Acquires Social Media Management Platform Wildfire

Google has acquired social media management platform Wildfire Interactive for an undisclosed amount, the tech giant announced Tuesday.More By Lauren Indvik

Wildfire is Joining Google! | Wildfire Social Media Marketing Blog

Four years ago, we set out on a journey to make social media marketing easier and more effective. Today, we’re announcing that we’re joining Google!More By JessicaGilmartin

Other stuff around the web on Social Media

Cambridge becoming social media research hub – Boston.com

The world of social media is full of riddles: What is Twitter’s role in the Mexican drug war? How is Facebook altering teen romance? Can we track the spread of …Read more here.

Social Media Ruminations | Inside Higher Ed

Eric Stoller. Social media have been a frequent topic on this blog. With ample angles to cover, social media provide an endless supply of questions, ideas, and …Read more here.