Social media: What’s in it for me?

What is the business objective of social media? Community building and highlighting company news, according to the Ernst & Young’s new report titled ‘Social Media Marketing-India Trends Study 2013,’ are the top reasons organisations in India use social … Continue reading >

Apple faces grilling over US tax rate

Apple would have paid a tax rate of about 15 per cent last year, far below the 25.2 per cent it reported, had it not used a form of reserve accounting that sets it apart from other big US technology companies. The rare accounting treatment has helped … Continue reading >

Social media used to attack teachers

A Facebook hate-page vilifying Tasmanian teachers has sparked fresh concerns about the way young people use social media. More than 1,000 people have liked a social media hate page against Tasmanian teachers. In two days, a Facebook page titled … Continue reading >